How to write content for the modern attention span.

We’ve all done it. We turn on the tv and start to watch a potentially interesting consumer affairs program only to discover that it is disjointed, repetitive and repetitive.

In this episode, we will be taking an in-depth look at the techniques adopted by tv producers to write a gripping story and maintain the reader’s attention. Coming up: we see how leaping back and forth is fucking annoying; we ask why producers think their audience won’t watch a story from start to finish; and reveal that tv companies use a technique that can make twenty minute’s worth of content last for an hour.

Attention span feature image

Short stories.

But first, we look at successful story telling.

Most authoritative sources suggest that the best formula for storytelling is that of: beginning, middle and end. This has been the case since the beginning of mankind, and you only have to look at stone-age cave paintings to see this. Buffalo, spear, food. But, when it comes to entertainment in the modern world a different approach needs to be adopted. It is estimated that the average television viewer has the concentration span of a puppy in a room full of toys, and this has brought about the current trend of starting a story, interrupting it with another story, recapping both, starting a third, recapping all three, going back for a bit more of story one… well, you get the idea. But more of that later.

Attention span cave painting

Next song.

Coming up, we try to discover the potential consequence of people unable to experience anything through to the end. First, an example of short attention span. You don’t have to spend long in the company of someone with a musical device that has a ’skip track’ button, to realise that it will be used. No sooner have you recognised a song and said to yourself, ‘hey, I like this one’ than it is skipped to the next track. Or at least the first three bars of the song before that one is skipped too. Could this be the reason for fights and disagreements at gatherings? Later, we reveal some astonishing facts about short attention spans. But first, a recap…


Short stories… again.

In this episode, we are taking an in depth look at how to write a gripping story and maintain the reader’s attention. We have already seen how leaping back and forth is fucking annoying. Later we will reinforce the issue by repeating ourselves. Coming up, we ask why producers think their audience won’t watch a story from start to finish, and we reveal a hidden industry secret that makes a twenty-minute episode last for an hour.

We have already seen how TV viewers have a limited attention span and need to have three stories running concurrently to make them interesting. In an astonishing exposé, we can reveal that this behaviour is an indication of a much bigger issue. Our investigation takes us deep undercover because it involves sex.

A short #AttentionSpan makes life disjointed, repetitive and repetitive Click To Tweet

My attention span is so short I can’t even…

But first.

Earlier, we saw how people can’t listen all the way to the end of a song. We also saw how TV viewers can’t watch a story from start to finish without a break. Now, we can reveal what this means for the human race.

Sex. Where would we be without it? And what did our deep and probing investigation come up with?

Attention span bed

As a species, we may soon find out. As the attention span of the average human diminishes, it can’t be long before people just can’t be bothered to see even this activity through to the end. As we all know, every story needs to come to a climax to be worthwhile and rewarding. Maybe homo sapiens will be the first species to bring about its own extinction because it got bored and went off to do something else.