Category: Marketing
Salad cream is dead, long live salad cream – Marketing masterclass – the art of patronising one’s patrons.
Salad cream is dead, long live salad cream. What’s in a name? The decision by Heinz to...
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Know your audience, but don’t expect everyone to always be paying attention.
Do you know your audience? If you want to sell anything, be it products or services, one of...
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How to increase sales. What price do you put on your imagery and does it match your product?
Imagery. The art of sales. What price do you put on your imagery and does it match your product?...
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Recent Posts
The Royal Wedding will change weddings forever, but what about that address?
The Royal Wedding. The Dress. After an eternity of Royal Wedding fever, we can now relax, content in the afterglow of a spectacular day. The weather was wonderful, the royal correspondents were at their fawning sycophantic best, and the dress …Read More »
What women want. The secret of relationships.
What women want. Uncountable man-hours of speculation and research have gone into discovering what women want. Getting an understanding of the female mind is said to be as impossible as getting out of a TalkTalk contract, and it’s thought to …Read More »
The sounds of Christmas – Do they know it’s Christmas? Bono’s new Christmas album.
The sounds of Christmas. The sounds of Christmas endure the test of time, and the memory of them lingers long after the event. The sound of the kids ripping open presents at four in the morning will stay with you …Read More »
The definitive guide to jeans – how to wear your denim this season.
The definitive guide to jeans. Setting trends. There are numerous names and phrases that spring to mind when talking about fashion. Mary Quant, Yves Saint Laurent, the mini skirt, the little black dress, le smoking jacket, I could go on, but …Read More »
The secret revealed – How to move forward in life by getting a green light.
How to move on in life. Some people have importance written all over them, others feel the need to flash it about, but there is another way to get to where you want to be in life. The …Read More »